본문 바로가기

조회 수 3038 댓글 0

Tasting Menu: Price, Pride and Prejudice 

Questioning the Obsession with Michelin-Starred Tasting Menu 

Masa, Per Se, Eleven Madison Park, Chef’s Table at Brooklyn Fare, Jungsik, Atomix…

 

emp1.jpg

Eleven Madison Park https://www.elevenmadisonpark.com

 

Over the past decade, as luxury condos have multiplied across Manhattan and Brooklyn, beloved neighborhood restaurants have quietly disappeared. In their place, the cult of the high-end tasting menu has only grown stronger. With eye-watering price tags, these choreographed multi-course experiences have become status symbols—coveted by wealthy diners and marketed as the fastest lane to Michelin stardom.

 

A tasting menu—a fixed progression of small, chef-selected dishes—offers no choice. You eat what the chef gives you. The plates are jewel-box tiny, the presentation surgical, and the bill—once tax, tip, and wine are factored in—can be staggering.

 

 

atomix.jpg  

Atomix https://www.atomixnyc.com

 

The modern tasting menu descends from the French tradition of dégustation. By the 1990s, chefs like Ferran Adrià at El Bulli in Spain and Thomas Keller at The French Laundry in Napa Valley were serving 30- and even 40-course marathons. When Keller opened Per Se in 2004 on the fourth floor of the Time Warner Center, it swiftly earned four stars from The New York Times and three Michelin stars—cementing the model for fine dining in America. Around the same time, René Redzepi’s Noma in Copenhagen, with its 20-course menus, redefined what a restaurant could be, topping the World’s 50 Best list four times between 2010 and 2014.

 

By 2020, four of New York’s five three-Michelin-starred restaurants—Per Se, Eleven Madison Park, Chef’s Table at Brooklyn Fare, and Masa—offered tasting menus exclusively. Only Le Bernardin still allowed à la carte dining.

 

 

perse.jpg

Per Se  https://www.thomaskeller.com/perseny

   

Today’s Reality (2025)

 

Restaurant Tasting Menu Price (per person)

#Masa     $750 (Prix fixe, omakase; Hinoki experience, $950) https://www.masanyc.com

#Per Se     $425 (Evolution Menu, $925, 15–20 courses) https://thomaskeller.com/new-york-new-york/per-se

#Eleven Madison Park     $365   https://www.elevenmadisonpark.com

#Le Bernardin     $350  https://www.le-bernardin.com

#Chef’s Table at Brooklyn Fare     $430  https://www.brooklynfare.com 

#Atomix     $450  https://www.atomixnyc.com

#Jungsik     $325 https://www.jungsik.com

 

Add wine, and even a modest two-person dinner can exceed $1,000. Reservations remain fierce. These meals are now social trophies—like yachts, vintage wines, or limited-edition art.

 

In our media-fueled age, chefs are elevated to rock-star status. Plating is conceptual art; the message: less is more. Diners are expected to submit to the chef’s vision—no substitutions, no exceptions. Fine dining has become performance art. But more diners are asking: Who’s paying the price?

 

 

Ten Problems with the Tasting Menu Obsession

 

jungsik-2024-04-12-026.jpg

Junsik  http://jungsik.com

 

1. The Chef is the Tyrant, the Diner the Servant

Choice is eliminated. You don’t know what’s coming. It’s a blind date with food. The chef is the auteur; the diner, a captive audience. Ironically, buffets are far more democratic.

 

2. You’re Still Hungry

The portions make tapas look generous. Gorgeous though they are, many courses leave diners unsatisfied. More than one guest has capped off a $500 meal with a slice of pizza.

 

3. They’re Not Allergy-Friendly

Many restaurants won’t adjust menus. Atomix, for example, states it cannot modify dishes for allergies or preferences. If you’re allergic to shellfish or gluten, you’re out.

 

4. They Steal Your Time

Plan on three hours at the table. That’s not ideal if you’re short on energy—or conversation. Constant interruptions from servers make it hard to sustain a natural dialogue.

 

 

chefstable.jpg

Chefs Table at Brooklyn Fare  https://www.brooklynfare.com/pages/chefs-table

 

5. They’re Exorbitantly Priced

Prices run from $165 to nearly $600. Add wine, tax, and tip, and you’re in four figures for two. Some restaurants charge punishing cancellation fees. Masa requires a week’s notice—or $1,000.

 

6. They Widen Social Inequality

Tasting menus function as edible status updates, flaunted on Instagram. The exclusivity is part of the appeal—but also part of the problem.

 

7. They Invite Self-Deception

After spending a small fortune, diners convince themselves it was transcendent—even if only a handful of dishes were memorable. It’s hard to admit you overpaid for mediocrity.

 

 

masa.jpg

Masayoshi Takayama at Masa.  http://www.masanyc.com

 

 

8. Chef and Staff Narcissism

Many tasting menu restaurants feel like temples with strict rules: silence, no photos, no substitutions. When Chef’s Table at Brooklyn Fare debuted, they reportedly discouraged conversation. Some kitchens have faced accusations of bias or toxic culture. The service is polished—but rarely warm.

 

9. Kitchens Become Résumé Mills

Young chefs cycle through Michelin kitchens to pad résumés. The tasting menu becomes a cookie-cutter business model to replicate elsewhere.

 

10. An Industry of Male Geniuses

Fine dining remains dominated by men. Over 90% of Michelin-starred head chefs are male; women are too often sidelined. And the industry is no stranger to scandal—chefs from Mario Batali to René Redzepi have faced criticism for toxic workplaces. Celebrity status doesn’t always equal culinary integrity.

 

Even Masa’s famed Masayoshi Takayama reportedly smokes cigars—an odd habit for a sushi master. At his more casual Bar Masa, sushi rolls once tasted little better than those from a Midtown deli.

 

 

Final Bite

 

Is this criticism just sour grapes? Maybe. But the relentless drive for bigger, rarer, pricier, flashier menus mirrors the luxury condo boom. Both widen the gap between those who can afford the spectacle and those left outside.

 

The tasting menu craze may showcase culinary genius—but it also reveals how fine dining has become less about pleasure and more about performance, status, and power. And for many New Yorkers, it’s a reminder of how far we’ve been left behind.

 

 

*뉴욕타임스, 퍼세(per se) 별 2개 혹평 쇼크

*모모푸쿠(Momofuku) 제국의 맛

*모모푸쿠 데이빗 장(David Chang) 인터뷰

*바 마사(Bar Masa) 디너 테이스팅

*미슐랭 3스타 레스토랑 맛보기

*미슐랭 3스타 르 버나단에 오른 한국의 맛

*세계 최고식당 노마(Noma)에는 무엇이? 다큐멘터리 'NOMA: my perfect storm'

?