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Beyond BTS, Parasite, and Squid Game 

The Next Wave of Hallyu: From Classical Music to Democracy 

 

*방탄소년단, 기생충, 오징어 게임 그 이후 한류 (*업데이트, 2025. 6. 21) <Korean>

https://www.nyculturebeat.com/?document_srl=4155601&mid=People2

 

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Since the release of 33 Keys to Understanding the Korean Wave: Beyond BTS, Parasite and Squid Game in early May 2025, the Korean Wave (Hallyu) has continued to expand—reaching new heights across diverse fields.

 

In May, Maestro Myung-whun Chung was appointed as the first Asian music director in the 247-year history of Teatro alla Scala in Milan. Deaf Korean American artist Christine Sun Kim is holding her first major museum survey at the Whitney Museum of American Art, with a traveling exhibition scheduled at the Walker Art Center in Minneapolis. On Broadway, the Korean musical Maybe Happy Ending swept six Tony Awards—including Best Musical—while Daniel Dae Kim became the first Asian American male actor nominated for Best Actor in a Play.

 

At the 2025 James Beard Foundation Awards—often called the Oscars of the food world—Korean chefs took home top honors in multiple categories: Outstanding Chef (Jungsik Yim), Outstanding Hospitality (Atomix), and Outstanding Bakery (Jinju Patisserie). And on June 3, following the impeachment of President Yoon Suk Yeol, South Korean citizens elected Lee Jae-myung as president in a historic election marked by the highest voter turnout since 1997.

 

 

# K-Classic: Myung-whun Chung Becomes First Asian Music Director of La Scala

 

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Myung-whun Chung began his career as a pianist, sharing second prize at the 1974 International Tchaikovsky Competition. He was celebrated with a national parade in Seoul and went on to serve as music director for the Saarbrücken Radio Orchestra, Opéra Bastille in Paris, the Orchestre Philharmonique de Radio France, and the Seoul Philharmonic.

 

In May 2025, Chung was appointed music director of La Scala in Milan—the first Asian to hold the role in the opera house’s 247-year history. His term begins in 2027.

 

*지휘자 정명훈 이탈리아 라스칼라 역사상 최초의 아시안 음악감독 임명

https://www.nyculturebeat.com/?mid=Music2&document_srl=4149587

 

 

# K-Art: Christine Sun Kim’s Survey Exhibition at the Whitney Museum

 

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Christine Sun Kim, a deaf Korean American artist, gained attention after interpreting the U.S. national anthem in American Sign Language at Super Bowl LIV in 2020. Her first major museum survey, Christine Sun Kim: All Day All Night, opened at the Whitney Museum of American Art in February 2025 and has been extended through September.

 

The exhibition spans three floors and features over 90 works, including drawings, paintings, murals, videos, and sculpture. It will travel to the Walker Art Center in Minneapolis from March to September 2026.

 

*크리스틴 선 김 휘트니 개인전 'Christine Sun Kim: All Day All Night' 

https://www.nyculturebeat.com/?document_srl=4155584

 

 

# K-Musical: Maybe Happy Ending Sweeps the 2025 Tony Awards

 

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At the 2025 Tony Awards, held on June 8, the Korean-origin musical Maybe Happy Ending received 10 nominations and won six—including Best Musical, Best Book, Best Score, Best Direction, Best Actor, and Best Scenic Design. Premiering at Broadway’s Belasco Theatre in October 2024, the production had already swept six Drama Desk Awards from nine nominations.

 

 

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In May 2025, Daniel Dae Kim became the first Asian American actor nominated for a Tony Award for Best Actor in a Play for his performance in David Henry Hwang’s Yellow Face—a category that also included George Clooney for his Broadway debut in Good Night, and Good Luck. At the ceremony, Kim wore a hanbok, proudly representing his Korean heritage on one of theater’s most prestigious stages.

 

*K-뮤지컬 '메이비 해피엔딩' 토니상 최우수 작품, 극본, 작곡, 연출, 남우주연, 무대디자인상 등 6관왕

https://www.nyculturebeat.com/?mid=Stage2&document_srl=4153930

 

 

# K-Food: Korean Chefs Triumph at the ‘Oscars of the Food World’

 

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At the 2025 James Beard Foundation Awards, Korean chefs once again demonstrated the global appeal of K-food. The awards ceremony, held on June 16 at the Lyric Opera of Chicago, honored Jungsik Yim of Jungsik (New York) with the Outstanding Chef Award. The restaurant received its third Michelin star in 2024.

 

Junghyun Park of Atomix received the Outstanding Hospitality Award. Park, formerly chef de cuisine at Jungsik, had already won Best Chef: New York State in 2023. In Portland, Oregon, Kyurim “Q” Lee and Jin Caldwell of Jinju Patisserie won the Outstanding Bakery Award. In the regional category, Sky Haneul Kim of seafood restaurant Gift Horse in Providence, Rhode Island, was named Best Chef: Northeast.

 

*K-푸드 돌풍: 정식, 아토믹스, 이규림, 진 칼드웰, 김하늘... 2025 제임스비어드재단상 수상

https://www.nyculturebeat.com/?mid=FoodDrink2&document_srl=4155380

 

 

# K-Democracy: From Martial Law to a New President—Korea Votes Again

 

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On December 3, 2024, the Yoon Suk Yeol administration declared martial law—only to have it overturned within hours by massive public resistance. Through peaceful and nonviolent protest, South Korean citizens achieved the impeachment of a sitting president. In April 2025, the Constitutional Court unanimously removed Yoon from office, making him the second president in Korean history to be dismissed while in office, after Park Geun-hye.

 

Just two months later, on June 3, 2025, the Korean people elected Lee Jae-myung of the Democratic Party as their next president. With a voter turnout of 79.38%—the highest since 1997—Koreans once again demonstrated the resilience of their democracy and the power of civic engagement. Truly, Korea is a nation of resistance.

 
 

33 Keys to Understanding the Korean Wave

Beyond BTS, Parasite, and Squid Game

By Sukie Park

 

*출간 안내 <Korean>

https://www.nyculturebeat.com/?mid=Focus&document_srl=4149195 

 

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“A Global Book Everyone Should Read! A Compass for the Korean Cultural Renaissance.”
— Kang Ik-Joong, Artist

 

 

How did Korea transform from the "Land of the Morning Calm" into a global cultural powerhouse?

 

In 33 Keys to Understanding the Korean Wave, journalist Sukie Park offers more than an analysis of pop culture trends—she presents a cultural odyssey. Through 33 interconnected themes, the book explores the long and winding road that brought Korea from colonization and war to Parasite, Squid Game, and BTS. This is not just a story of global success but a portrait of Koreans: their resilience, emotions, values, and imagination.

 

This expanded English edition builds upon the Korean version (June 2023), offering updated insights into Korea’s evolving cultural trends and global influence. The Korean edition is housed in major university libraries, including Harvard, Columbia, Princeton, Stanford, Chicago, Michigan, Washington University, Illinois, Toronto, Leiden and LA Public Library.

 

Key Features of the Book:

• A 360-degree view of Korean culture—from music and cinema to literature, food, and sport
• Based on 30+ years of reporting in Seoul and New York—covering both pop culture and high culture
• Deep insights into Korean emotion, philosophy, and geopolitics
• Links Korea’s cultural identity to global themes like the Renaissance and the digital revolution

 

Core Themes:

• Bibimbap spirit: the art of mixing and reinventing
• Ppalli ppalli: speed as a source of creativity
• Nunchi: the silent art of reading the room
• Han and Hwabyeong: emotional roots in literature and film
• Heung: the spirited energy of Korean culture
• Korean society through Parasite and Squid Game
• Goddesses in Korean women: from Yu Gwan-sun to haenyeo to Se Ri Pak
• Early Korean Wave pioneers: Taekwondo master Jhoon Rhee, two-time Tony-winning designer Willa Kim, chef David Chang
• Western perspectives that foresaw the Korean Wave: Norbert Weber, Stewart Culin, Homer Hulbert, Pearl Buck

 

Cultural Comparisons:

• The Beatles vs. BTS: musical revolutions across generations
• Psy vs. Charlie Chaplin: humor and mass appeal
• Andy Warhol vs. Mukbang: pop art and digital food culture
• King Sejong vs. Leonardo da Vinci: Renaissance thinkers of East and West

 

Recommended Readers:

• Korean Americans, adoptees, and multicultural families exploring their roots
• Scholars and researchers of Korean Studies and global Hallyu
• University libraries and cultural institutions seeking essential reference material
• Hallyu fans and professionals interested in the context behind K-pop and K-drama
• Cultural enthusiasts and travelers eager to understand Korea more deeply

 

This book is not only about the Korean Wave, but about understanding Korea and its people through 33 cultural lenses.

 

 

About the Author
Sukie Park is a cultural journalist who has worked in both Seoul and New York. She was a staff writer at The Korea Daily (Joongang Ilbo) and, since 2012, has reported daily on cultural life through her website, NYCultureBeat.com. Her work traces the evolution of Korean culture from a quiet presence to a global force.

 

 

Cover Design: Byun Jisook
Cover Image: A bundle of traditional Korean keys used for warehouses and gates in the Joseon Dynasty. The carp motif symbolizes passing the civil service exam. Image courtesy of Geochang Museum (Seoul)

 

Publisher: NYCultureBeat (Independent publishing via Amazon KDP and IngramSpark)
Availability: Worldwide through Amazon and IngramSpark (for libraries and bookstores)
Language: English
Page count: 530 pages
Trim size: 6 x 9 inches
Price: Hardcover $52.00 | Paperback $42.00

 

Publication Date & Availability
• Paperback: May 3, 2025 – Amazon
• Hardcover: May 4, 2025 – Amazon

 

 

 

*33 Keys to Understanding the Korean Wave: Beyond BTS, Parasite, and Squid Game

(Updated English Edition) Coming Soon!

https://www.nyculturebeat.com/?document_srl=4144298&mid=Zoom

 

*Voices on Korea: From the Land of the Morning Calm to the Korean Wave

https://www.nyculturebeat.com/?mid=Zoom&document_srl=4147788

 
 
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*An Expanded Table of Contents of 33 Keys to Understanding the Korean Wave

https://www.nyculturebeat.com/?mid=Zoom&document_srl=4148799

 

*A Conversation with the Author

https://www.nyculturebeat.com/?mid=Zoom&document_srl=4148867

 

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