NYCB Zoom

2020.03.17 11:14

33 Keys to Understanding the Korean Wave #14 DRINK

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33 Keys to Understanding the Korean Wave #14 DRINK

#14 People who enjoy eating, drinking, singing and dancing

<2> Drink (마시고/주/酒)

*Note to Readers

The columns published in the Zoom section of NYCultureBeat contain selected excerpts—typically the opening paragraphs—from each chapter of the book 33 Keys to Understanding the Korean Wave: Beyond BTS, Parasite, and Squid Game (2025). These previews are meant to introduce the book’s themes and tone.

The complete book—featuring 33 updated chapters and new cultural insights—is available in both paperback and hardcover editions:

Paperback: https://www.amazon.com/dp/B0F7HYLVCL

Hardcover: https://www.amazon.com/dp/B0F7HZ34Y3

*BTS ‘Chin Bangtan Party’ #2022BTSFESTA, BANGTANTV <YouTube capture>

https://youtu.be/1t0iJ7F_k9Q

“Hey everyone! I’m hungry, so let’s eat quickly. Eat! I don’t know what to drink. Isn’t this your favorite drink? Is it soju? Is Jimin drinking soju today? Let’s each have what we like. … By the way, what’s this? Royal Salute! It’s liquor. I’m going to drink makgeolli (milky-white rice wine). I should be drinking it in a bowl, not a glass, like Dongdongju (unfiltered rice wine). What am I drinking today? I’ll start with cheongju (clear rice wine) before I eat. Wow, you’re a true alcohol lover! There’s a rule: start with something clear, then move to something thicker, stronger. I drink when the top is clear... Let’s start with a drink first.”

On June 14, 2022, global K-pop sensation BTS announced they would temporarily suspend group activities, shocking fans worldwide. The announcement came during their “BTS FESTA Dinner,” which was shared on their official YouTube channel, BANGTANTV, just days after the release of their anthology album Proof, marking nine years since their debut in 2013. RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook casually chatted about food and alcohol during their annual dinner party, commemorating BTS’s founding. What started as a lighthearted conversation over a mukbang (eating show) eventually led to the dramatic announcement of their hiatus.