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33 Keys to Understanding the Korean Wave 

Oh My Gat!

#12 Kingdom of Hats

 

 

*Note to Readers

The columns published in the Zoom section of NYCultureBeat contain selected excerpts—typically the opening paragraphs—from each chapter of the book 33 Keys to Understanding the Korean Wave: Beyond BTS, Parasite, and Squid Game (2025). These previews are meant to introduce the book’s themes and tone.

 

The complete book—featuring 33 updated chapters and new cultural insights—is available in both paperback and hardcover editions:

Paperback: https://www.amazon.com/dp/B0F7HYLVCL

Hardcover: https://www.amazon.com/dp/B0F7HZ34Y3

 

© Sukie Park. All rights reserved. These excerpts are for preview purposes only and may not be reproduced in full or redistributed.

 

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"Kingdom" (2019), Netflix 

 

"Oh My Gat!"

“Netflix’s ‘Kingdom’ is so damn good. And the best part of the show, of course, is the hats.”

"Kingdom on Netflix:zombies AND HATS. Life really can't get much better than this."

"Working my way through that Korean #zombie show #Kingdom on #Netflix. Everyone's got kick-ass hats."

"You should watch Kingdom on Netflix. It's about zombies and really fancy hats."

-Twitter-

 

On January 25, 2019, after the thriller "Kingdom" (written by Kim Eun-hee, directed by Kim Seong-hoon) set in the Joseon Dynasty (1392-1910) was released in 190 countries around the world by Netflix for the first time as a Korean drama, the “Kingdom craze” exploded. "Kingdom" is a historical zombie thriller about a Crown Prince, who is accused of being a traitor when the dead king comes back to life, and uncovers the secrets of those who became monsters after starving. For netizens (avid internet users) around the world, one of the main topics of "Kingdom" was none other than the historical Korean hats worn by the characters. 

 

 

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12. Kingdom of Hats  160

Hats Off to Kingdom 160

Praise of Joseon Hats by Westerners   162

Joseon Hats Captured by Western Painters  164

The Short Hair Act of 1895  165

A Korean Tycoon and the Emperor’s Hat  167

New York Hat Designer Eugenia Kim  168

Carolina Herrera’s Joseon Revival   168

Joseon Royal Helmets at the Brooklyn Museum   169

New York Exhibition: “Korea: A Land of Hats”  170

 

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