Madonna, Shakira, and BTS to Co-Headline

the First-Ever FIFA World Cup™ Final Halftime Show

 

 

글로벌 수퍼스타 밴드 방탄소년단(BTS), '팝의 여왕' 마돈나(Madonna), 그리고 '라틴팝의 여왕' 샤키라(Shakira)가 오는 7월 19일 뉴욕뉴저지 스타디움(New York New Jersey Stadium/ 메트라이프 스타디움)에서 열리는 2026 FIFA(국제축구연맹) 월드컵 결승전의 하프타임쇼에 출연한다. K팝 가수가 월드컵에서 공연한 것은 BTS 멤버 정국이 최초다. 정국은 2022 카타르 월드컵 개막식 무대에 올라 공식 주제가 'Dreamers'를 노래했다.  

 

미 프로풋볼(NFL) 결승전인 수퍼볼은 대대로 수퍼스타들이 공연하는 하프타임쇼로 유명하지만, 월드컵 사상 하프타임 쇼는 처음이다. 이번 하프타임쇼는 자선단체 글로벌 시티즌이 제작하며, BTS와 'My Universe'로 협업했던 영국 밴드 콜드플레이(Coldplay)의 크리스 마틴이 총지휘한다.   

 

월드컵 하프타임쇼는 세계 어린이들이 양질의 교육과 축구를 접할 기회를 확대하기 위해 1억 달러(USD) 모금을 목표로 하는 프로젝트인 'FIFA Global Citizen 교육기금(FIFA Global Citizen Education Fund)'을 후원하기 위한 것이다. 이 교육기금은 FIFA 월드컵 2026™ 경기 티켓 한 장이 판매될 때마다 1달러씩 기부되어 이미 3천만 달러(USD) 이상을 조성했다. 

 

 

 

BTS는 "음악은 희망과 화합의 보편적인 언어입니다. 어린이 교육을 지원하는 월드컵 무대에서 세계 수백만명의 시청자들과 소통하며 음악의 힘을기릴 수 있게 되어 영광스럽게 생각합니다(“Music is the universal language of hope and harmony, and we’re honored to celebrate that power at the World Cup by connecting with millions of viewers around the world in support of children’s education.”)라고 밝혔다. 

 

현재 BTS는 '아리랑(Arirang)' 세계 투어 중이다. 4월 9일 경기도 고양에서 시작, 도쿄, 탐파(플로리다), 엘파소(텍사스), 멕시코시티에서 매진 공연을 펼쳤으며, 5월 16일부턴 스탠포드, 라스베가스, 부산, 마드리드, 브뤼셀, 런던, 뮌헨을 거쳐 7월 17일과 18일 파리 콘서트가 잡혀 있다. 때문에 파리 콘서트 후 뉴욕으로 날아와야하고 리허설을 해야하는 부담이 있다. 

 

BTS는 월드컵 파이널콘서트 후 8월 1일과 2일 같은 장소인 메트라이프 스타디움에서 '아리랑' 월드 투어를 이어갈 예정이다. FIFA가 월드컵 기간에는 공식 스폰서 규정 때문에 기존 경기장 이름(기업명 포함)을 사용하지 않는다. 때문에 월드컵 기간 중 메트라이프 스타디움 대신 'New York New Jersey Stadium'라는 중립 명칭으로 부른다. NFL의 뉴욕 자이언츠·제츠 홈구장인 이 스타디움(8만2천500석)에선 2014 수퍼볼이 열렸다. 

 

역대 최대 규모인 48개국이 참가하는 이번 월드컵은 6월 11일(멕시코시티), 12일(LA, 토론토)에서 개막한다.  LA 스타디움(소파이 스타디움)에서 열리는 월드컵 개막식 공연에는 블랙핑크 멤버 리사(LISA)를 비롯, 케이티 페리(Katy Perry), 퓨처(Future), 아니타(Anitta), 레마(Rema), 타일(Tyla) 등 팝스타들이 무대에 오를 예정이다.

 

 

 

 

Madonna, Shakira, and BTS to Co-Headline the First-Ever FIFA World Cup™ Final Halftime Show

 

Curated by Coldplay’s Chris Martin

Produced by Global Citizen, to Raise Funds for the FIFA Global Citizen Education Fund

Set to be Most Viewed Halftime Show in History, and First to Create Impact for Children Around the World

 

NEW YORK--(BUSINESS WIRE)--Global Citizen and FIFA today announced that Madonna, Shakira, and BTS will co-headline the historic FIFA World Cup 2026™ Final Halftime Show, taking place on Sunday, July 19, 2026 at New York New Jersey Stadium. For the first time in FIFA World Cup™ history, the final will feature a Halftime Show, bringing together global artists for a singular moment at the intersection of sport, culture, and purpose, broadcast live around the world.

 

The Halftime Show will support the FIFA Global Citizen Education Fund, a landmark initiative working to raise USD $100 million to expand access to quality education and football for children worldwide.

 

The Halftime Show will support the FIFA Global Citizen Education Fund, a landmark initiative working to raise USD $100 million to expand access to quality education and football for children worldwide. The Education Fund has already raised over USD $30 million, with momentum continuing to build as USD $1 from every ticket sold to FIFA World Cup 2026™ matches will be donated throughout the tournament.

 

The Halftime Show will also feature Muppets from Sesame Street, who for generations have brought joyful learning to children around the world. Their inclusion reinforces the purpose of the Halftime Show to ensure children everywhere have access to quality education. In addition, Kermit, Miss Piggy, and some of the gang from The Muppets, part of The Walt Disney Company, will join in the celebration.

 

“Performing at the FIFA World Cup final in support of the FIFA Global Citizen Education Fund is deeply meaningful to me. Without education, children are denied opportunity before they even have a chance. Every child deserves access to quality learning — because education expands possibilities and creates lasting change,” said Madonna.

 

“I’ve spent my life doing two things — making songs and building schools. At the FIFA World Cup, those two paths come together. Standing alongside Madonna and BTS, I’ll be performing “Dai Dai”, the song I created for this FIFA World Cup and for the kids around the world we will reach with the FIFA Global Citizen Education Fund. My hope is that on the world’s biggest stage, the importance of investing in children’s education steals the show!” said Shakira, FIFA Global Citizen Education Fund Board Member.

 

“Music is the universal language of hope and harmony, and we’re honored to celebrate that power at the World Cup by connecting with millions of viewers around the world in support of children’s education,” said BTS.

 

“Madonna, Shakira and BTS are global icons whose music transcends borders and generations, and we are proud to welcome them to the first-ever FIFA World Cup Final Halftime Show curated by Chris Martin of Coldplay,” said FIFA President Gianni Infantino. “As the world comes together for the biggest match in football on 19 July 2026 in New York New Jersey, this historic show will also shine a light on a greater purpose by supporting the FIFA Global Citizen Education Fund and our shared mission to expand access to quality education and football opportunities for children worldwide. It will be a celebration of football, unity and shared humanity that will resonate far beyond the final whistle.”

 

“The FIFA World Cup is the most unifying event on Earth. Together with FIFA and our curator Chris Martin of Coldplay, we wanted to create the first halftime moment in history focused on leaving a lasting legacy for children worldwide,” said Hugh Evans, Co-Founder & CEO, Global Citizen. “By bringing together the world’s greatest artists, football, and a shared commitment to education, we have an opportunity to turn a defining cultural moment into enormous impact through the FIFA Global Citizen Education Fund. My hope is that in a decade from now, we will see millions of lives impacted, because of this historic moment.”

 

The FIFA World Cup 2026™ Final Halftime Show is produced by Global Citizen in partnership with Live Nation and Done + Dusted. The show is being curated by Coldplay’s Chris Martin as part of his ongoing role as international curator of the Global Citizen Festival. Appearing with Muppets from Sesame Street and The Muppets from The Walt Disney Company, Chris revealed the stellar line-up in a short film and announced that the show will be “all about togetherness… and everyone’s invited.”

 

Earlier this week, FIFA and Global Citizen announced the first group of organizations to receive grants from the FIFA Global Citizen Education Fund, providing access to education and football for children in underserved communities in ten countries around the world. By supporting proven models that combine education, sport, and community engagement, the FIFA Global Citizen Education Fund is helping expand access to learning, improve education outcomes, and create pathways to opportunity for children in some of the world’s most underserved communities. More information on the FIFA Global Citizen Education Fund and inaugural grantees is available at globalcitizen.org/education-fund-grantees. Applications are now open for the second cycle of grants. Visit globalcitizen.org/education-fund-apply for more details.

 

The non-fiduciary FIFA Global Citizen Education Fund advisory board includes Hugh Jackman, The Weeknd, Ivanka Trump, Gianni Infantino, Hugh Evans, Serena Williams, Shakira, Kaká and Bank of America co-president Jim DeMare.

 

Currently, there are approximately 350 million children and adolescents out of school globally. Of these children, approximately 133 million do not meet the minimum proficiency level in reading and math by the end of primary school.

 

About Global Citizen

Global Citizen is the world’s largest movement to end extreme poverty. Powered by a worldwide community of everyday advocates raising their voices and taking action, the movement is amplified by campaigns and events that convene leaders in music, entertainment, public policy, media, philanthropy and the private sector. Since the movement began, more than USD $50 billion in commitments announced on Global Citizen platforms has been deployed, impacting 1.3 billion lives. Established in Australia in 2008, Global Citizen operates in the US, the UK, France, Germany, Spain, Switzerland, Brazil, Canada, Australia, South Africa, Nigeria, Ghana, Rwanda, the UAE, and across Asia. Join the movement at globalcitizen.org, download the Global Citizen app, and follow Global Citizen on TikTok, Instagram, YouTube, Facebook, X and LinkedIn.