2:00 pm Friday 8th

Concept Korea Gallery II

Concept Korea is a collaborative project to promote Korean fashion designers and assist them in their attempts to break into the U.S. fashion market.  Concept Korea is organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA).

This season, the Korea Creative Content Agency (KOCCA) proudly presents two women’s wear designers.

LIE emphasizes on “Every Day Wear Luxury with a Twist” which adds its own twist of innovative design elements and details to a beautiful contemporary line.  The signature tailoring, combined with an experimental use of various fabrics, highlights the brand’s vision.  LIE collection offers well-made clothing at a contemporary price point.  The style can be described as new minimalism where minimal New York-style meets Parisian avant-garde twist.  Designer Chung Chung Lee graduated at Central Saint Martins and has been continuously presenting collections.  The line is available at department stores and specialty boutiques across Asia, Europe and the U.S. including New York’s Meatpacking District.

GREEDILOUS’s overall collection theme conveys a futuristic style woman with a professional career portraying a styling concept named “Futuristic Modernity”.  Especially, the designer utilizes intricate silhouettes with strong visuals while keeping focus on a delicate details and a kaleidoscope of pattern.  Since 2009, designer Younhee Park has been showcasing her label at Seoul Fashion Week, and she has been re-selected for Concept Korea from past seasons.  The line is available in the U.S., France, Hong Kong, China, Mexico and the Middle East and became popular among K-pop and Hollywood celebrities.

2:00 pm Saturday 9th
Son Jung WanGallery III

Born and raised in South Korea, Son Jung Wan, majored in Industrial Craft at Sookmyung Women's University and, after graduating, attended design school at International Mode in Seoul. In 1989, Son opened a small shop across the street from Galleria Department Store to house and sell her collection of stylish wears. Seeing how successful her store was, Galleria offered her a shop in shop only a year later and from there the Son Jung Wan brand grew. In 1993 Son earned the “Golden Needle Award” from the Korea Fashion Editor Association and in 2005, was named “Designer of the Year” by Seoul Metropolitan.

5:00 pm Saturday 9th

Eugenia KimPier 59