지난 8월 30일 서울 여의도에 한국 첫 매장을 오픈한 홀리스터(Hollister)의 모델들이 아시안을 비하하는 행동으로 빈축을 산 후 해고됐다.
홀리스터는 건장한 남성 모델들이 웃옷을 벗고 고객들과 사진 촬영을 하는 마케팅으로 화제가 된 에버크롬비&피치(Abercrombie & Fitch) 계열사.
오프닝 행사에 참석한 모델 넷 중 하나가 경복궁을 배경으로 눈을 가늘게 뜨며 아시안의 눈 흉내내는 사진을 트위터에 올렸다. 이에 그의 친구는 트위터에 "많은 아시안들이 이 사진에 '좋아요'를 누르다니 인상적이다"며 "하하하, 그들이 이것을 좋아해!"라는 답글을 아시안의 영어를 흉내내어 남겼다.
이에 대해 에버크롬비&피치는 "공격적인 행동"이라면서 모델을 해고했다.
다음은 NY Daily News의 기사.
By Anthony Bartkewicz / NEW YORK DAILY NEWS
Monday, September 10, 2012, 11:32 AM
A model’s job is simply to look good, but three of them couldn’t even manage that at the opening of a Hollister store in South Korea.
They mocked Asians in photos and on their social media accounts, and now they’re out of work.
The casual-clothing company flew in four male models for the Aug. 30 opening of the first South Korean Hollister location in Yeouido.
On their off time, two of them posted photos of themselves making “squinty-eyed” faces, English-language Korean news website Koreabang reported, translating the South Korean site Daum.
When one tweeted his photo, a follower remarked, “Look at how many Asians liked that picture… impressive.” In response, the model made fun of Asian pronunciation by writing, “Hahahaha they ruhhvvvv itttt!”
The third model was seen subtly flipping off the camera while posing for photos at the store opening
Daum readers were outraged, with some vowing to return clothes they’d bought at the opening and others tracking down the models’ personal contact info, according to Koreabang.
“I feel like we must at the very least start a boycott of Hollister,” one commenter wrote.
A spokesman for Hollister’s parent company, Abercrombie & Fitch, told the Daily News that the models were fired after the company investigated the incident.
“We do not tolerate inappropriate or offensive behavior on the part of our associates,” the spokesman said. “On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions.”
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